Is The Key To Creativity In Two Simple Words? What If?
It's usual, albeit frustrating, to hit a wall when trying to execute an idea. There are intractable issues that appear to be beyond your control, fundamental problems that just can't be resolved - if they could, it wouldn't be a wall, right?
But what if the wall didn't exist? What if these problems could be taken out of the equation? What then?
According to Duncan Wardle, the former head of creativity and innovation at Disney, the key to breakthough ideas lies in that exact kind of question: What If?
Both Netflix and Disneyland came about as a result of this kind of thinking, he says and the premise behind the idea is ridiculously simple:
Don't bang your head up against a wall if you hit one; just pretend it's not there.
This What If? technique requires you step our of your "usual river of thinking", identify in detail what the wall looks like - it's "rules" which stop you moving from A to B - and then to imagine those restrictions didn't exist.
What does the world look like then?
Your brain will get to work in this new imaginary setting in ways that might surprise you, he says.