The "As IF" Principle,
By Richard Wiseman

PNTV
PNTV: The As If PRinciple: 5 Big Ideas

We Are Cognitive
If you Act Like That person, You Become THem

WPR
The Joy Cardin Show: The As If Principle

In This Section

BBC IDeas
What "Lucky" People Do Differently

In This Section

in 59 Seconds
The Power Of Lucky Charms

In This Section

Richard Wiseman
The Power Of Luck

Taken from The Luck Factor, by Richard Wiseman.

In This Section

Audio Extract

What Makes Us Lucky,
By Richard Wiseman

Hire Intelligence
Why "Lucky" People Get more Opportunities

TVNewsRelease
How Lucky Are You?

JMP
The Science Of Luck

In This Section

Richard Wiseman
Monkey Business

Taken from Did You Spot The Gorilla?, by Richard Wiseman.

Extract

In This Section

Richard Wiseman
The As if Principle

A summary of Richard Wiseman's The As If Principle, by Actionable Books.

Summary

In This Section

LifeHacker
Act as if You're a Certain Type of Person to Become that Person

Full Article

Popular Science
The Science OF Luck

Full Article

Bustle
How To Bring More Luck Into Your Life, According To Psychology

Full Article

Fast Company
How To Make Your Own Luck

Full Article

The Guardian
forget positive thinking, try positive action

Full Article

Richard Wiseman
Your Luck Journal

Exercise #1

Richard Wiseman
The Role Of Luck In Your life

Exercise #2

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